You read that right Rolls-Royce has entered the pickup game. The legendary British automaker has unveiled the 2025 Cullinan Pickup Edition, a breathtaking blend of power, prestige, and practicality. Revealed quietly in Goodwood, England, this half-truck, half-luxury-salon creation has already set the automotive world ablaze.
Forget rugged Fords or Chevys — this isn’t a truck for hauling drywall. The Cullinan Pickup is for those who want to haul yachts, champagne crates, or art installations, all while cocooned in handcrafted elegance.
This is not just a pickup. It’s a statement of wealth and absurd sophistication.
Design That Commands Absolute Respect
At first glance, the Cullinan Pickup looks like something out of a billionaire’s daydream. The unmistakable Pantheon grille sits proudly upfront, flanked by laser-cut LED headlights that could guide ships at sea.
The SUV’s body has been transformed with a chopped rear section that opens into a polished aluminum-lined truck bed — elegant yet functional. Flared wheel arches and a slightly raised suspension give it that bold, commanding stance, while maintaining the signature Rolls-Royce “magic carpet” ride.
Finished in bespoke two-tone paintwork, every inch screams exclusivity. Even the door handles gleam with brushed platinum, because chrome is simply too ordinary for Rolls-Royce.
A Cabin That Redefines Decadence
Step inside, and you’re instantly enveloped in opulence beyond reason. The 2025 Cullinan Pickup’s interior features hand-stitched Arctic White leather with perforated patterns inspired by the Goodwood skies — yes, even the seat textures are art.
The dashboard features a 13.5-inch ultra-HD digital display powered by the new Spirit infotainment system, complete with a posh AI voice assistant that sounds straight out of Buckingham Palace.
The Bespoke Audio System is a masterpiece in itself — invisible speakers embedded within the door sills and ceiling panels create a 360° sound bubble. When the bass drops, you don’t just hear it — you feel it.
Rear passengers? They’re treated to massaging, reclining seats, champagne coolers, and individual touchscreen controls. It’s less a truck, more a mobile Rolls-Royce lounge.
Power and Performance: When Grace Meets Muscle
Under the hood, Rolls-Royce doesn’t play games. The 2025 Cullinan Pickup packs a 6.75-liter twin-turbocharged V12, delivering a staggering 563 horsepower and 627 lb-ft of torque.
That’s enough to rocket this 3-ton luxury pickup from 0 to 60 mph in just 4.5 seconds — faster than most sports sedans. The all-wheel-drive system and adaptive air suspension ensure the vehicle glides over any surface — be it cobblestone streets or country trails — with regal poise.
And of course, it’s whisper-quiet. Rolls-Royce engineers added extra acoustic insulation around the pickup bed to keep out road noise, ensuring you can still hear the cello section in your favorite symphony while cruising at 120 mph.
Mileage: Because Reality Still Exists (Barely)
Let’s be honest — no one buying a half-million-dollar Rolls pickup cares about gas mileage. Still, for the curious:
- City: 12 mpg
- Highway: 20 mpg
- Combined (with hybrid assist): ~15 mpg
The pickup borrows mild-hybrid tech inspired by the Rolls-Royce Spectre, using regenerative braking to slightly improve efficiency. But this beast prioritizes power and poise over petrol savings. With a 26-gallon tank, it can cruise over 450 miles between refuels — assuming you’re not constantly flooring it.
Luxury Meets Utility: A Bed Built for Billionaires
The truck bed is a work of art — polished, weatherproof aluminum, lined with teak wood slats and finished with Spirit of Ecstasy motifs. It’s designed less for lumber and more for golf clubs, Louis Vuitton luggage, or caviar hampers.
Hidden compartments hold bespoke tools, a Rolls-branded picnic set, and even power outlets for charging electric bikes or mobile espresso machines.
Cargo capacity? Around 1,000 pounds, but let’s face it — this bed will likely carry art pieces, not construction gear.
Showroom Price: The Cost of Being King
Here’s where things get royal — and real.
- Base Cullinan SUV: $390,000
- Cullinan Pickup Edition: $500,000 (standard bespoke build)
- Black Badge Pickup Edition: $600,000+
Add unique custom paintwork, gold-plated interior accents, or a handcrafted humidor, and the total can soar past $700,000.
Still, Rolls-Royce insists that each pickup is built to order, tailored to the buyer’s taste — meaning no two Cullinan Pickups will ever be the same. It’s not about cost. It’s about owning the only one like it.
Driving Experience: Effortless Dominance
Driving the Cullinan Pickup feels less like commanding a truck and more like piloting a private jet on wheels. The eight-speed automatic gearbox shifts so smoothly it’s practically invisible, while active roll stabilization keeps the chassis perfectly balanced on corners.
The steering is light, responsive, and eerily precise for something this large. Meanwhile, the air suspension system constantly scans the road 1,000 times per second, adjusting damping in real-time to maintain that signature Rolls glide.
It’s strength wrapped in serenity — and it’s addictive.
Technology Fit for Royalty
Rolls-Royce has packed the pickup with the latest in driver-assistance and luxury tech, including:
- 360° Augmented Reality View
- Night Vision Pedestrian Detection
- Adaptive Cruise Control with Road Preview
- Autonomous Parking Mode
- Integrated AI Concierge that can book restaurants, flights, or spa sessions mid-drive
There’s even an optional starlight headliner for the cabin ceiling, because Rolls-Royce believes luxury isn’t complete without your own private galaxy above.
Why Rolls-Royce Built a Pickup at All
According to insiders, the Cullinan Pickup was developed after several high-profile clients — including Middle Eastern royalty and Silicon Valley billionaires — requested a luxury truck capable of carrying sporting gear, hunting equipment, or art crates without sacrificing Rolls comfort.
The project was kept under wraps for two years, with only select clients receiving early previews. Now, the official launch has confirmed what many suspected — the pickup market has gone premium, and Rolls-Royce intends to dominate it.
FAQs
Q1. Is the 2025 Rolls-Royce Cullinan Pickup real?
Yes, it’s a limited-production edition of the Cullinan SUV, unveiled in Goodwood, England, combining utility and ultra-luxury craftsmanship.
Q2. How much does the Rolls-Royce Cullinan Pickup cost?
Expect prices from $500,000, with bespoke builds easily exceeding $600,000–$700,000, depending on customization.
Q3. What engine powers the Cullinan Pickup?
A 6.75-liter twin-turbo V12 producing 563 horsepower and 627 lb-ft of torque, paired with an 8-speed automatic and all-wheel drive.
Q4. What is the top speed and acceleration?
It sprints from 0–60 mph in 4.5 seconds with a top speed of around 155 mph, remarkable for its size and weight.
Q5. Who is the Cullinan Pickup built for?
It’s tailored for ultra-high-net-worth individuals seeking the practicality of a pickup and the luxury of a Rolls — a new symbol of elite mobility.